But that is precisely what is part of Kruger’s recognizable handwriting. Font and ColorsĪt first glance, it seems that there’s nothing special about the word “Supreme”: ordinary white letters without decorative elements inside a red rectangle. It specifically asked the Circlemakers group to depict the Supreme brand name on a Californian field. In 2017, the company immortalized the controversial logo in the short film Crop Fields. Barbara Kruger, in turn, called the situation a stupid farce and stated that she was waiting to be accused of copyright infringement. It demanded that the brand Married To The Mobor pay $10,000,000 for using the Supreme Bitch label on caps and T-shirts. Supreme itself initiated a lawsuit with another company that chose a similar design. For the same reason, the artist didn’t pursue legal action. In her opinion, intellectual property doesn’t exist it’s merely a way of corporate control. The white Futura text in a red frame inspired the Supreme brand name and was first presented at the Public Address exhibition in 1981.īut the idea’s author wasn’t upset that her style was stolen. Barbara, a conceptual artist from the USA, was known for her unusual collages on sharp social issues. The iconic logo owes its creation to James Jebbia’s friend, who loaned a graphic designer a book about Barbara Kruger.

The Supreme brand is known for its collaborations with famous personalities and fashion houses. The company releases two limited-edition collections a year to avoid producing excess items. Its main product is sportswear, primarily for skateboarders. Supreme is an American company founded in 1994 and operates in the clothing manufacturing sector. However, even James did not suspect that the inscription would soon become popular. That’s when the public first saw the Supreme logo. James Jebbia, one of the business owners, wanted to celebrate the opening of the skate shop with a T-shirt featuring his print. The store specialized in products from Spitfire, Shorty’s, and Zoo York, but the entrepreneurs began to think about creating their own brand. The emblem appeared in 1994 when the first branded clothing store was opened.

The famous red-and-white logo, known as the Supreme Box, has become a symbol of high status.

Cool supreme logo